Hi, my name is Roseanney and I’m an info junkie.
And this is the part where you say, “Hi, Roseanney. We won’t judge you.”
My latest obsession for my authorpreneurship: feeding frenzy on multiple webinars and virtual summits to learn (s) how to build my own e-course from scratch (b) how to build an email list of potential audience/students and (c) how to get on top of the latest craze with Facebook live videos.
I want to learn everything I want to learn and there’s so much content, material, STUFF that I want to grasp that I have neither the time and sometimes, nor the patience – to learn as deeply as I could before I apply whatever I learn.
As a member of several entrepreneur empowerment groups and having attended a couple of virtual summits where 20-30 experts bring down the house with what they specialize in their slice of the digital media pie, I see firsthand that the range and access to e-courses across a plethora of subjects are immeasurable. In any given week, I am on no fewer than 4 webinars, 2 content-rich live how-to’s from groups of which I’m a member, and I’m learning from modules – powerpoint slides, videos, screenshares – from at least one e-course that I have purchased.
When do I actually work on my craft? Lord knows.
So what’s a highly curious person to do?
I told my husband I think I’m suffering from infobesity and that I need to cut back and focus on applying into my craft what I have already learned, instead of hopping on even more webinars and presentations.
But, I have learned a few tips during my infobesity journey that are helpful if you are at all like me, eager to jump on any webinars or e-course pitches or whatever is sold under the sun to further their entrepreneurial goals:
- There are a myriad of marketing tactics to grow one’s audience. A MYRIAD. Keep in mind not every tactic will necessarily work well for your particular business/product/service/offering. You already belong to a number of groups in which there are probably others offering something similar to you. Pick these people’s brains and see what tactics they have deployed that have work well for their business. Or like their pages or get on their mailing list and see for yourself how else they are marketing themselves. Growing an email list might work for some, but not so much for others. Facebook lives might work for some, but not so much for others, for very specific reasons. Once you have an idea, you know which webinars you DON’T need to spend time on. For example, an author mentor of mine whose expertise is in children’s storybooks does not care for growing any email lists on her website; she focuses instead on bringing wonderful experiential author meet-and-greets with her young fans and their parents at bookstore signings and at book festivals. For her, the in-person likeability is crucial with the young fans, so her focus is IRL (in real life) events wherein she gets to meet and bond with her fans, who become lifelong fans because of these great IRL events with her as the author. And of course, her raconteaur as a mermaid or unicorn is far more marketable in person than a picture on Instagram.
- Virtual summits with multiple experts across several days are a great way to get to know what’s out there before you decide which marketing or biz dev strategies you should use for your business. These are essentially a bird’s eye view to the plethora of choices. List-building, e-course building, Facebook Lives, Instagram following growth, Twitter following growth, landing pages, opt-in pages, the list of things with which you could reach your audience is nearly infinite. So enjoy the sneak preview that free virtual summits – and they are generally free – offer you. At the end of the summit you will have an idea of which two best modes of info marketing might work best for your business. That’s when you pull the trigger and buy the bigger, fuller course from individual experts who teach you more in-depth of how to use their system in engaging with the customers. Just search in Google or Facebook: business or entrepreneur virtual summit and lock in the time slots to view the expert interviews most interesting to you.
- Test the customer service. Before you opt to invest more time and actual money in a full-fledged course from these info experts, pick the brains of their customer service team. Or if it’s one-person shop who’s teaching a course you are buying, email them. Ask them a couple – or 3 or 4 – specific questions on HOW their course will help you achieve specific goals you have for your business. An example would be, “What is one strategy taught that can help me grow my email list to 500 in the first month when I have zero person in my email list right now.” If customer service is good and they are willing to share the info with you by straightforwardly answering your question, then bingo, it’s a sign they are good to work with and good in which to invest. If they go radio silent or beat around the bush without answering, they don’t really want to spend the time to entice you for your business or maybe they don’t really know the stuff they claim to know, or maybe they are afraid you might take their response and just work off of that instead of paying for the full info down the line. My experience has been – no matter it’s digital marketer or any other type of business owner – is that a good expert with even better customer service is golden, definitely someone I want to work with and learn from. Someone who hmmmm’s and huhhhhh’s or stays silent via my inquiry is a red flag and would not deserve my time or money for whatever info they are selling.
So there you have it. Apply these tips in mind as you go about during the research portion for marketing your business. If you are going to be an info junkie like me, at least you can be a smart one.